Develop an SEM Plan

That Works for Any Brand 📋 [How-to-Guide]

Are you trying to create an optimized SEM plan that drives profitable conversions for your brand? The PPC experts at Spiralytics are at your disposal. Contact us today to find out how we can bring in your businesses’ best leads at the lowest acquisition costs to maximize your SEM budget!

“Give me six hours to chop down a tree and I will spend the first hour sharpening the axe.” – Abraham Lincoln

As with all kinds of work, taking the time to prepare the best course of action/plan of attack before jumping into the actual work often makes it faster and easier to finish. The same goes if you’re boosting your site’s ranking through search engine marketing (SEM). Normally, you’ll need an SEM plan that has undergone several iterations to come up with a successful campaign.

So, as Abe said, let’s take this time to “sharpen our wits” before we get down on chopping this tree.

SEM and Its Importance in Modern Marketing.

SEO may be all the hype these days, but let’s admit, it takes a while before the results kick in, and not everyone has the luxury of time. That’s where SEM comes in and saves the day.

Paid advertising basically means paying (or in marketer’s terms, “bidding”) for the top space in a Google results page on a certain keyword.