The importance of social media marketing for small businesses in 2020

Despite large companies with considerable marketing budgets, start-ups and small businesses cannot afford costly marketing strategies. Entrepreneurs must be careful about every dollar spent on advertisements as they need an immediate ROI.

Social media has facilitated marketing, especially for small businesses’ owners. In this article, we are going to discuss different aspects of social media marketing concerning small businesses.

Increase your Brand Awareness

Social media platforms like Instagram, Facebook, etc. have more than 3 billion monthly active users in combine. So, they can provide businesses with an unparalleled audience reach. Many marketers might think that customers are inclined to buy only from well-known brands. Surprisingly, you have to know that more than half of users seek new products to try. Therefore, this is a great opportunity for you as a startup or a small business to broadcast your brand and reach new potential customers.

Be Like a Human

Many people usually prefer to interact with real sellers rather than machines and bots. It is highly recommended to appear on social media like a human being, not a vending machine. Countless frauds on the internet and social media have made people doubt whether your business is responsible or not. So, you must act like a human in your marketing via social media.